What is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising service provided by Google. It allows businesses to create ads that appear on the Google search results page and other Google websites. If you've ever entered a search in Google, you've probably seen ads above or next to your search results. Those are Google Ads. Businesses pay to appear there, hoping people will click on their ad and go to their Web site.

How does Google Ads work?

Let's look at the basics of how this system works:

1. Keywords: Companies choose keywords that are relevant to their product or service. When someone enters those keywords into Google, their ad may appear.
2. Bidding: Google Ads works like an auction. Companies bid how much they are willing to pay for a click on their ad. The one with the highest bid gets the best ad spot.
3. Ad Rank: It's not just about who bids the most. Google also judges the quality of the ad. So even if you don't have the highest bid, a good, relevant ad can still appear at the top.
4. Payment: Companies pay only when someone actually clicks on their ad, hence the term "pay-per-click" or PPC ads.

Why should a company use Google Ads?

There are many reasons why businesses choose Google Ads:

1. Visibility: Google is one of the most widely used search engines in the world. An ad on Google can make a business instantly visible to millions of people.
2. Targeted ads: Businesses can choose who sees their ads based on keywords, location, language, time of day and more. This means the ad is shown only to people who are likely to be interested.
3. Budget management: you can control exactly how much you want to spend. Whether you're a large company with a big budget or a small business just starting out, you can customize Google Ads to fit your needs.
4. Measurability: With Google Ads, you can see exactly how many people saw your ad, how many clicked on it and what they did next on your website. This makes it easy to measure the effectiveness of your campaign.

In simple words, Google Ads is a way for businesses to advertise on Google. They choose keywords related to what they sell, decide how much to pay, and their ad can appear when someone searches those keywords. It's a way to get quick, targeted visibility to people who are likely to be interested in what a business has to offer. And the best part? You only pay when someone actually clicks on your ad.