A strong founded brand
Underground infra for public space
Powercast specializes in special solutions for underground infrastructure for public spaces. For example, they have introduced the pull pit to the Dutch market. A smart solution that allows you to access cables and pipes underground from street level without digging.
Powercast wanted to merge its separate brands into an entirely new, strong and unified look that would provide brand recognition. And in addition, of course, the smart solutions needed to be marketed!
The rebranding of the PowerCast brand began with a restyling of the company logo, color palette, font and corporate identity. Then we developed the newsletter, a brochure line and each product line received product leaflets in a recognizable corporate identity.
Powercast is a company that needs to stand out with their innovative products in a generally conservative industry. This is why we are regularly allowed to create stimulating and distinctive advertising campaigns for them. For example, we developed an exhibition stand with a burlesque theme for the infrastructure fair. The theme with the slogan "What you can't see makes you curious" is a nod to the drawing pit that gives access to the underground distribution network.
The recognizable corporate identity combined with eye-catching expressions are a great success! Powercast's smart solutions are gaining ground in the Netherlands and the innovative products are being sold in large numbers.
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