Floor Jewels
A jewel of a surf
Floor Jewels is a collection of ornate rugs designed by designer Roelfien Vos. The unique and luxurious rugs are made from natural materials and are a perfect eye catcher in an exclusive interior.
Commissioned by Van Besouw Carpet, Tundra designed the branding for this exclusive brand. The request was to develop a stylish brand identity and logo that fits the product and does justice to the exclusive look and feel.
We based the logo with recognizable imagery on the existing logos of designer Roelfien Vos and client Van Besouw. Combined with the graceful font and soft colors, the logo and branding fit seamlessly with the authentic manufacture and natural luxury materials of the carpets.
The line stands like a house and was launched at the Milan Home Fair! Floor Jewels has had a successful market launch and is now available everywhere. A gem even if we say so ourselves.
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